Best Odds Guaranteed Bookies (Full BOG Bookmaker List 2026)

BOG Bookmakers - everytip.co.uk

At a time when bookies are bending over backwards to not only attract new customers but also retain existing customers, there is no reason for us not to use Best Odds Guaranteed bookmakers. Any bookmaker worth betting with must offer Best Odds Guaranteed (BOG).

We exclusively use BOG betting sites, as any extra benefit that’s on offer must be utilised. These Best Odds Guaranteed betting sites are a must-have for savvy punters looking to maximise returns.

Undoubtedly, you are familiar with the situation of backing your selection using a bookmaker's early prices to try and get some value. Fast-forward 4 hours, your horse is now 5/1 in the betting market from the early morning price of 5/2, but when he wins the race by an ever-diminishing head, you’ll be glad to have Best Odds Guaranteed.

All the Best Odds Guaranteed Bookmakers that accept customers from the UK are, of course, regulated by the UKGC, ensuring your money is safe and secure with these established industry names.

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    Editor's Quick Pick: Recommended Top BOG Betting Sites

    Bet £10 & Get £30 in Free Bets

    Best Odds Bookie - Ideal for everyday bettors

    #Ad - Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

    Bet £10 Get £50 in Free Bets

    Best Lucky 15 bonus & easiest to use on mobile

    #Ad - New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware

    Bet £10, Get £30 in Free Bets

    Best for live streams & extra places on ITV races

    18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad. GambleAware

    Get 50% Back In Free Bets Up To £25

    Good promotions for horse racing & football

    18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org

    Fafabet Review

    £50 Free Bet + £20 Casino Bonus

    New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus.  T&Cs apply

    GambleAware | 18+

    Full List of Top Bookmakers Offering BOG

    Starting with our favourites in order of preference. These bookies are the most trustworthy in our opinion.

    Bet365- Best Odds Guaranteed Bookie You Can Rely On

    bet365 offer

    Horse Racing

    Greyhounds

    Multiple Bets

    Available

    ALWAYS

    This offer applies to all win and each-way bets placed on fixed-price markets, which include any enhanced place market.

    The offer does not apply to any ante-post/Tote or Australian markets unless otherwise stated on a specific market. They also reserve the right to refuse BOG at their discretion. There are no time restrictions on when BOG applies, which is excellent for the evening before backers!

    Currently at Bet365, you can bet £10 and get £30 in free bets for new customers.

    #Ad - Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

    Betfred- Trusted Best Odds Guaranteed Bookmaker

    betfred-154x40.png

    Horse Racing

    Greyhounds

    Multiple Bets

    Available

    8AM

    Best Odds Guaranteed on Betfred is only applicable to UK & Irish horse racing on day of race markets from 8:00 am. Prices taken once the first show is live (approximately ten minutes before the race start) are also not eligible.

    The offer does not apply to multiples, ante-post races, Tote and Pari-mutuel markets. BetFred reserves the right to exclude customers from this offer.

    Join Betfred and bet £10 and get £50 in FREE BETS for new customers. Make sure to use promo code BETFRED50.

    #Ad - New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply. GambleAware

    William Hill- Reliable Best Odds Guaranteed Bookie

    William Hill Bet

    Horse Racing

    Greyhounds

    Multiple Bets

    Available

    10AM

    William Hill's Best Odds Guaranteed is available on many selected markets in both horse racing and greyhound racing. These markets will be marked with a yellow box. The maximum stake eligible for BOG staked over the phone is £20.

    BOG is not available in William Hill retail shops. William Hill reserves the right to remove BOG from an account at its discretion. It is only available from 10 am on the day of the race. It can be used on single and multiple bets.

    Currently at William Hill, you can claim a £30 in free bets as a sign up bonus when you stake your first £10 bet. Use promo code H30 when signing up to claim the welcome bonus.

    Summary Terms: New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. 18+, GambleAware

    888sport- Top Best Odds Guaranteed Bookie

    888sport-sport-bets-review.jpg

    Horse Racing

    Greyhounds

    Multiple Bets

    Available

    ALWAYS

    888sport version of this promo is exclusively offered on the UK and Irish horse racing bets that are wagered on the day of the race markets.

    The offer is not available on ante-post, specials or enhanced offers. 888sport reserves the right to remove this offer from individual accounts at its discretion.

    Join 888sport and bet £10 and get £30 in free bets + £10 casino bonus

    New customers only - Min deposit £/€/$10 • A qualifying bet is a 'real money' stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply. 18+. GambleAware

    Boylesport- Top Best Odds Guaranteed Bookie

    Boylesports_logo-small.png

    Horse Racing

    Greyhounds

    Multiple Bets

    Available

    9AM

    BoyleSports Best Odds Guaranteed applies to bets placed on fixed odds markets through web and phone-bet customers only. Win or EW bets placed on UK/Irish Horse Racing or BAGS/BEGS greyhound racing only. This does not apply to bets placed on international racing, tote bets and ante-post markets.

    Join Boylesport and get a £25 free bet bundle

    18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply. Offer applies to signups via Desktop

    QuinnBet- Best Odds Guaranteed for Horse Racing

    quinnbet-logo.png

    Horse Racing

    Greyhounds

    Multiple Bets

    Available

    8.30AM

    Best Odds Guaranteed applies to UK & Irish horse racing only unless otherwise stated. It does not apply to ante-post betting or any other specials, but it does apply to all singles and multiples, including Lucky 15/31/63, Trixies, Patents, Yankees, etc!

    It does not apply to bets placed before 8:30 am each day. More good news, you can also get BOG on greyhounds.

    New customers at at can claim £35 free bet + 10 free spins.

    If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | GambleAware.org | Gamble Responsibly

    Betfair Sportsbook- One of the Best Bookies for BOG

    Betfair offers Best Odds Guaranteed on all UK and Irish horse races. Each race that is eligible for this offer will be marked on the race card.

    Betway- Best Odds Guaranteed Bookmaker

    Betway offers Best Odds Guaranteed on bets placed on UK and Irish horse racing after 9:00 am.

    The minimum stake per bet to qualify for the offer is £1. Ante post, enhanced markets and match bets don’t qualify for the offer.

    Paddy Power

    Referred to as Best Price Guaranteed, it applies to all UK & Irish horse races with a fixed betting market. It doesn’t apply to ante post bets or bets placed on international markets.

    The maximum payout in guaranteed prices per day is €50,000, and Paddy Power reserve the right to exclude specific customers from this offer.

    Coral

    Also known as Best Price Guaranteed, this applies to fixed bets placed on the day of the race markets, which were placed on the web or mobile.

    Enhanced win, Tote, Match Bets, pari-mutuel, place only, ante-post, and Tote markets are not eligible. Coral reserves the right to remove the offer at any time.

    Ladbrokes

    At Ladbrokes, it is available to customers who bet through the web and mobile on the day of the race markets from 9:00 am.

    Accounts that use Ukash, MoneyBookers and Neteller to deposit will not be eligible. Ladbrokes reserves the right to remove this offer from an individual’s account.

    BetStars BOG

    The offer applies to the UK, Irish and UAE horse racing day of race markets. This offer is not available on Tote/Pari-Mutuel and ante-post markets.

    BetStars reserve the right to amend its terms and remove this offer from accounts at any time.

    BetVictor

    BetVictor’s Best Odds Guaranteed offer applies to all bets staked on the UK and Irish horse racing markets that are placed through the internet or mobile.

    Bets placed on ante-post markets, extra markets and matched bets are not eligible. BetVictor also reserve the right to remove this offer without any notice.

    Dafabet

    Dafabet offers BOG on the UK and Irish horse racing. This offer excludes bets placed on ante-post and tote betting.

    Sky Bet

    It applies exclusively to UK & Irish horse and greyhound racing unless stated elsewhere. It doesn’t apply to any ante-post racing, enhanced multiples, tote betting and other exotic markets.

    Best Odds Guaranteed does apply to price Boosts. It is at Sky Bet’s discretion to cancel or restrict accounts from receiving this offer.

    GentingBet

    New on the horse racing scene in the UK and now offering Best Odds Guaranteed on their betting platform. However, read the terms and conditions as bets must be placed between 12 pm and 9.30 pm on the day of racing to qualify. Additionally, a capped maximum additional payout of £2000 is available on your winnings. This part we feel is not going to affect regular punters.

    SportingBet

    SportingBet is also jumping on the BOG bandwagon for UK horse racing. In total, they offer Best Odds Guaranteed on UK, Irish and South African horse racing. No restriction on when the bet is placed, and rule 4 applies as per regular BOG standard terms.

    VBet

    Also new on the Best Odds Guaranteed scene in 2020. No restrictions on when the bet is placed, so check it out if you like taking early prices. UK and Ireland only.

    Recommended Read: Today’s free betting tips online

    What is Best Odds Guaranteed?

    It does what it says on the tin! If the price of your horse ends up being greater than the price you backed it at, you will receive the better price. If your selection shortens in price, you’ll still get paid at the price you bet it.

    For instance, if you place a fixed odds bet at 6/1 but the SP (starting price) is 10/1, then you’ll get paid out at 10/1. Best Odds Guaranteed is an ever-present bonus when betting on UK and Irish racing. It’s a no-brainer!

    What is BOG Plus (BOG+)?

    As mentioned, BOG is a common practice in the market. The newest advancement of this offering is Best Odds Guaranteed Plus.

    If you wager a £10 bet at 5/2, and the horse’s starting price is 3/1, instead of getting paid out at 3/1, you will be paid out at 10/3. The enhanced amounts typically represent a 10% increase. An additional benefit of this offer is that you receive payment in cash, rather than a bonus.

    BOG Offers on Multiples

    Make sure that if you are a fan of placing multiple bets, you check the BOG terms and conditions to ensure that they apply to this type of bet. In most cases, they will apply. However, be sure to check the terms regularly, as they are subject to change at short notice.

    BOG on Lucky15 Bets

    Similarly to multiple bets, make sure to check T and Cs for lucky 15/31/63 bets, as these are more often restricted than regular multiple bets. So, don't be disappointed if you don't receive the extra value, as you only have yourself to blame for not checking the terms first.

    BOG Strategy

    There are strategies to use to take advantage of Best Odds Guaranteed Offers, along with welcome bonuses. Still, we here at Everytip do not recommend as you will get blacklisted from all the leading bookmakers. We believe in utilising your skills and form reading to identify value and winners in the long term.

    While winners will ultimately get accounts restricted, it may take a year to do it, and you can make a nice profit from the bookies during this time. If you sign up and immediately try to abuse the BOG and the welcome offers, you will only get a few days, max, before you get limited, or worse, your account gets shut down.

    BOG Time Restrictions

    BOG Bookmaker No time restrictions

    Midnight BOG Bookmaker

    • GentingBet

    8 am BOG Bookies

    9 am BOG Bookie

    • Betway
    • BetVictor
    • 888Sport
    • VirginBet
    • SkyBet

    10 am BOG Bookie

    Selected Meetings BOG Bookie

    • SportNation
    • RedZoneSports
    • MarathonBet

    Selected Races BOG Bookie

    • Leo Vegas

    Best Odds Guaranteed Bookmakers For Greyhounds?

    Greyhound Racing BOG Bookmakers

    The majority of Best Odds Guaranteed gambling sites not only offer BOG on horse racing but also on greyhounds. The same principles apply when placing your bet.

    If your greyhound’s starting price is greater than the price when you staked your bet, then you’ll receive the bigger price. Greyhound Best Odds Guaranteed applies to bets staked at fixed odds, as some firms only offer starting price (SP) betting on greyhound racing.

    Here is an updated list of Bookmakers that offer Best Odds Guaranteed on greyhound racing:

    • Bet365
    • Coral
    • William Hill
    • Ladbrokes
    • BetFred
    • SkyBet
    • Paddy Power
    • Betfair

    Related Reading: Greyhound Racing Tips

    Top BOG Bookmakers Conclusion

    The case for using any of the above-mentioned betting sites is a simple one; no strings attached, extra value. We see no reason to use a betting site that doesn’t offer this value-packed promotion. If your selection shortens in price, you retain the original price, and if it increases, you receive the higher price.

    Remember, if you decide to open an account with any of the Best Odds Guaranteed Bookmakers mentioned here, you must check all the terms and conditions of their sign-up offers first to avoid any disappointment. You must also be 18+ to avail of these offers. If you believe you have a gambling issue, we urge you to visit GambleAware.

    View All Latest Betting Offers

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    Chief Editor, EveryTip.co.uk

    I'm JP, Chief Editor of Everytip.co.uk (launched in 2013 to roundup all the best free betting tips). I leverage over two decades in the gambling industry, from professional play to sportsbook trading, to provide trusted horse racing and football previews, bookmaker reviews and comprehensive betting guides.