Betfred Review [2022]

Review of Betfred

Editors Note:

Before proceeding to read our full Betfred review, we want to inform you that this review was performed by our regular Saturday horse racing tips feature columnist, Seymour Biz.

We provided Seymour Biz with a small betting bankroll to fully test Betfred sportsbook offering. All views are his own and he covers 10 key areas of the Betfred platform and also keeping a diary of his betting whilst reviewing the site.

Our aim with this review is to give our readers a 100% independent appraisal of this newly revamped UK licensed online betting site. 

Terms & Conditions: New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

 1. Welcome Bonus 

The Sign Up Process

How easy was it to claim the bonus?

  • Welcome bonus showed up before 48 hours
  • The sign up process was quite easy
  • Had to enter promo code SPORTS60, not automatically applied

Terms & Conditions: New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

As I already have a Betfred account, I didn't need to register one. It was straightforward for me to reopen the old account. I just had to put in my user name and password.

For new customers though, Betfred offers, ‘Bet £10 get £30 in free bets + 30 free spins on BLUE WIZARD slot game. The offer is quite generous as you can get 3 times your first deposit but it is capped at £30 in free bets. It is not as high as some other sportsbooks but they are usually 100% matched first deposit with 3 to 5x wagering requirements. 

However, you must be careful to follow their guidelines to get the bonus. First, you need to put in the bonus code given SPORTS60 on the promo code box on registration, then make sure you have a SINGLE £10 bet at Evens or better, finally ensure that you adhere to the timescales. That way, your free bets should arrive within 48 hours.

Terms and Conditions: New UK & NI customers only. Promo code SPORTS60. Deposit and place first sports bet of £10+ in one transaction, at odds of Evens (2.0)+, settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement. 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 30 Free Spins on Blue Wizard at £0.10 per spin. 7-day expiry. Full T&Cs apply.

Please make sure that you have your proof of identity and proof of address ready to avoid any hassles.

seymour biz

Please make sure that you have your proof of identity and proof of address ready to avoid any hassles. This is referred to as the KYC process. This means "Know your customer" and is part of the legal requirement for bookmakers to be granted an UK Gambling commission licence. While it may feel like a right pain to do so, it is to help make gambling online safer and to curb fraudulent activity.

You will be required to upload a digital photo of your passport or driving licence, and then a proof of address like a utility bill or a bank statement. Do not worry, they only want to see your home address to confirm it is really you, so you can black out any confidential information on other parts of the letter. You can either scan these documents or else take a photo of them with your smartphone.

Editors Note: Alternative betting sites with higher welcome bonus amounts

 2. Trustworthy Rating  

Licensing & Regulation

Can you trust Betfred?

  • Licensed by the UK Gambling Commission
  • Licensed by the Gibraltar Gambling Commission

Full T&C's apply, 18+,

The Betfred site has a clear About Us page that states it is licensed in Gibraltar and the United Kingdom. It is registered with The Gambling Commission of Great Britain and The Gibraltar Gambling Commission. The page also states that the company was founded in 1967 in Salford where the first shop was opened.

More to this, Betfred sponsors a good number of sports, including horseracing, snooker, soccer, rugby and darts. It is a very well known brand name across all of UK and Ireland.

 3. Customer Service  

Options Available

Are they contactable?

  • Reachable through telephone, email and live chat
  • Friendly staff 
  • Live chat had relatively long wait time

Full T&C's apply, 18+,

There are several ways to contact Betfred. Their site gives some phone numbers from the UK and abroad. You can also e-mail them, but I could not figure out how long it took them to respond.

Also, they have a CHAT line, which I tested by asking, “Could I use my account in France?” I was informed that I was 14th in the queue. After about 20 mins, one of their staff members, going by the name Ben, came on the line and stated that I could not use my account in France.

I then asked whether I could get a bonus as a returning customer, and after waiting for a few minutes (when he probably went to enquire from a supervisor) he came back saying that the regulator would not allow such bonuses to be paid.

 4. Markets  

Variety On Offer

What is their product offering like?

  • Innovative #PickYourPunt Offering
  • Easy to find TV football matches markets
  • Daily price boost markets

Full T&C's apply, 18+,

The new redesign of Betfred has been a big improvement for the brand. While the site has the same brand colours and the like, the ease of using the site has increased dramatically since last time I used it. They have simplified the site so that it does not look too cluttered but still you can click on the sport that interests you the most and find the bet you want without any confusion. Pleasantly surprised by the markets on offer such as the daily price boosts which can be in a host of differetn markets. They also have a Pick Your Punt section which is easy to use and usually not found on the lesser known bookmakers. Overall a great selection of markets and all easy to find.

 5. Odds  

Value On Offer

What are the odds like at Betfred?

  • Matched market leaders
  • Better prices in some games such as football
  •  There is still room for improvement on odds offering

Full T&C's apply, 18+,

I picked a small midweek race meeting at Yarmouth to check the odds offered by Betfred and found the results to be quite disappointing. Out of the seven races, Betfred only offered the equivalent top price for the favourite on two occasions. In the other five races, there were better prices on offer. The results were with Betfred first: 2/1-9/4, 2/1-9/4, 2/1-2/1, 15/8-5/2, 9/4-3/1, 2/1-2/1, 2/1-9/4.

I also picked a couple of rank outsiders, and again Betfred was found wanting. When other places offered 90/1 and 40/1, they offered 80/1 and 33/1.

So, I turned to football and checked the price for Liverpool to win the Premier League. Here, Betfred performed much better with odds of 11/8 compared to Hills' 5/4. However, they had 20/1 for Arsenal, while others offered 25/1. Overall, apart from a few exceptions, Betfred was close or matching the market leaders.

Editors Note: Alternative betting site with better rated odds

 6. In-Play Offering  

Bet on Live Events

Do they offer in-play betting?

  • Comprehensive In-Play market offering 
  • Detailed schedule of upcoming markets available
  • Clear statistics and live segment for playing games

Full T&C's apply, 18+,

Some of the Betfred's in-play sports betting include soccer, rugby, darts, snooker among others. I found no problems with the sports betting prices that they offer for in-play betting. However, it is quite difficult to compare prices with other bookmakers as they may change as you toggle between the sites. All in all, the prices seem to be on par with other bookmakers.

 7. Regular Promotions  

Loyalty & VIP programs

Are there offers available for existing customers?

  • Regular promotions on nominated races
  • Regular casino free spins
  • Overall limited promotions compared to other bookmakers

Full T&C's apply, 18+,

I could only see a couple of regular promotions. Firstly, there is a 'Free Bet If Second,' which is only on nominated races. On the day I checked, there were 7 races that offered this promotion. One was at a British racecourse and the other six were either foreign or virtual courses.

A somewhat better offer is the Extra Places. This is again on nominated races only, where Betfred pays out on each-way bets for more places than is normal within their rules.

On the day I checked, there were 13 races on offer, several of which were in Ireland and 6 at British racecourses. These extra places come at a price in that, as with other bookmakers, the odds are cut from 1/4 to 1/5.

There does seem to be a couple of other promotions on Betfred’s Casino site, where they give free spins, depending on how much you wager but I didn't get a chance to look into these.

 8. Deposit & Withdrawals  

Banking Options

Is There Fast Withdrawals?

  • Debit cards, paypal & paysafecard accepted
  • E-wallets such as Skrill and Neteller allowed
  • Fast withdrawal options, with the slowest being 48 hours

Full T&C's apply, 18+,

Betfred have a full page on this included in their terms and conditions but basically, the rules for deposits are that they are accepted from Visa Checkout, Neteller, Credit/Debit Cards and Skrill. For the withdrawals, the rules state that they are paid back into the account that credited it in the first place.

 Betfred states that withdrawals from their site can take up to 48 hours and must be £5 minimum, which is better than most sites that have a minimum of £10.

 9. Mobile Friendly  

Navigation on Smartphone

Is it easy to navigate on your mobile phone?

  • Mobile friendly
  • Easy to navigation when searching for your favourite markets
  • Bets performed on tablet and mobile during the review

Full T&C's apply, 18+,

Everything I did, including my bets were done on my tablet and phone and I found the site quite mobile friendly. Betfred have improved the overall layout of their site and it is now much more user friendly than it used the be. It is now much easier to move between sports and the horseracing, which is my main interest shows form. There is a full racing post write-up as well as a blog on racing tips. This is really an excellent service.

The odds are also available in decimals and fractions. There is a toggle button at the bottom of the site where you can change between the two.

 10. Live Streams  

Watch Online

Do they offer live streaming?

  • Livestreaming option available
  • Horse racing, greyhounds and soccer featured
  • Radio station that give updates on events

Full T&C's apply, 18+,

There are live stream options available on numerous sports, including horse racing, greyhounds and soccer. I could see that there are several other sports on offer, but these are the main sports that interest me and they were all well covered. There is also a radio channel that give updates on what is going regularly.

Betting Diary - Our Real Betfred User Experience Report

Event - Ascot Champions Day & Cheltenham 2-day festival

The signup process on my return was no problem. I just had to remember my username and password and I was good to go.

I had previously given my bank details on the original signup so they had been remembered by Betfred. I loaded up the account with £30, so I was now ready to bet.

You can contact them by phone, e-mail or their chat system. I tried the latter to see if I could get a returning customer bonus but was turned down as it might upset the regulator.

I was most pleasantly surprised by the format of the site. It was so easy to navigate and understand, and the horseracing site, which was my interest, has not just the runners and riders with form but also a write-up on each horse by the Racing Post.

I re-opened the account on Friday before Champions Day at Ascot as there was racing at Haydock and tried my first bet, a simple 50p ew single on Give It Some Teddy, a horse who was very lucky for me last year. It is also the name of my dog! Unfortunately, Teddy gave it nothing and was unplaced.

Next, I tried the tips from The Racing Post Weekender for Friday. They were Poetic Rhythm, Radjash, Hyperfocus and On My Command. The bet was a 20p e/w Lucky Fifteen.

I had no problem placing the bet. It was so easy to find the different multiple bets but the tips proved pretty useless and were not even placed. So £4 down going into Saturday.

I tried again with an e/w Lucky Fifteen with a 20p stake this time using my own Seymour Biz tips at Ascot’s Champions Day, The Tin Man, Cabaletta, Addeybb, and Alternative Fact. It was nice to have a 9/1 winner with Addeybb but it was nicer to find Betfred pay triple the odds for one winner which meant a return of £6.16, I had finally made a profit.

Next, I tried a Patent- three horses. I had no problem finding it on the multiple bets and placed a 50p win Patent on the seven bets that were well fancied at Ascot. Unfortunately, I like many other punters on Saturday found their fancies foundering in the Berkshire mud. So I am left with £19.66p going into what is now essentially the jumps season. I’m hoping for better luck but am really pleased with the Betfred site after looking at the soccer betting, I may even give that a try.

On to Friday and the first day of the Cheltenham two-day meeting and I chose the Pricewise tips to have a bet on. Unfortunately, he had two selections in the 3.35 at Cheltenham and I chose Ballywood, the wrong one. So a 50p Patent down the pan.

Also, I had a 50p e/w which also lost. My gripe here was after putting the patent on. There was no button to reuse the selections and I had to put the three of them again. I also had £1 win on Kings Lynn who just got beat so a £5.50 loss on the day, meaning I have just over £14 for Saturday’s meetings.

At around 7.00 pm on Friday while my wife was watching the soaps, I looked at the runners for Saturday and saw only two of my Seymour Biz tips were running, Southfield Stone and Honest Vic. So I padded the bet out with two of Paul Kealy’s tips Cloth Cap and Allmankind for a 20p Lucky Fifteen.

The Betfred cards offered me a choice, whether to take a price or SP. I took a price, big mistake, as the two winners prices I took were 15/8 and 7/1 - the SP was 2/1 and 12/1. So I had a return of £6.78 instead of £11, more fool me!

And so to Saturday afternoon my first bet was a 50p Patent and 25p e/w treble on Pricewise tips at Doncaster and Cheltenham £4 down the Swanee.

As the Lucky Fifteen was still in-running, my pot was down to £7 so I had just a 15p e/w Patent and 20p e/w treble (well funds were low) on Ishvara, Honest Vic and Frodon and because of guaranteed odds, I had 6/1 and 12/1 winners giving a return on £18.61. This was paid out straight away as well as my winning Lucky Fifteen.

Betfred gives you a rundown of your days, week, month or years betting. And while I have been doing this review, my total stakes were £34.60, which includes re-bets of winnings and a return of £33.62, meaning I had £29 in my account, a loss of just a pound over nine days betting.

Seyzmour Biz Final Verdict

Overall Rating

Does our reviewer recommend this betting site?

  •  Very competitive football betting odds
  •  Treble odds for one winner in a lucky 15 bet
  •  Quick payout of winnings
  •  BOG, and choice of fixed price or SP day before racing market
  •  Overall, I would recommend this bookmaker to my friends who want to start betting online!

Full T&C's apply, 18+,

Very few negatives on the Betfred site. The cards are easy to follow and the selections simple to pick as are betting multiples. Positives are treble odds for one winner in Lucky Fifteens, quick payouts, guaranteed odds and choice of a price or SP before the day’s racing. A small quibble was unable to reuse selections on some bets (not all). The coverage of all sports is excellent and I would recommend Betfred to any of my friends who wanted to start online betting.