William Hill Review 2024

Review of William Hill

Last updated: May 10th, 2024

Before proceeding to read our full review of the famous William Hill, we want to inform you that this review was performed by our regular Saturday horse racing tips feature columnist, Seymour Biz.

We provided Seymour Biz with a small betting bankroll to fully to review and test William Hill sportsbook offering. All views are his own and he covers 10 key areas of the William Hill betting site and also keeping a diary of his betting whilst reviewing the site.

Our aim with this review of William Hill is to give our readers a 100% independent appraisal of this greatly revered UK licensed online betting site. 

TLDR; William Hill passed our review and was awarded a score of 4.8 points out of 5. Therefore this bookmaker is highly recommended by Seymour Biz. Full review details below...

Terms & Conditions: #Ad- New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. 18+, GambleAware

 1. Welcome Bonus 

The Sign Up Process

How easy was it to claim the bonus?

  • Welcome bonus showed up before 48 hours
  • The sign up process was quite easy
  • One of the best welcome offers in the industry

Terms & Conditions: #Ad - New customers using Promo code H30 only, Min £10/€10 stake,  min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after  settlement of first qualifying bet, free bets will expire 30 days after  the qualifying bet is placed, payment method/player/country restrictions apply. 18+, GambleAware

I have had a William Hill account for several years and it is my most used method for online betting. I can vaguely remember the signup process and it was very straightforward. All it required was my name, address, phone, bank details, etc. I was able to complete it in a short time.

I don't recall completing a KYC process where I had to provide proof of identity and address but  if you are asked for these, you should have the relevant documents to hand (i.e. either driving licence or passport to prove your age and identity, and then a recent utility bill or bank statement to prove your address - do not worry, they just want to see your address here, so you can blank out private financial information. Picture taken with your phone camera will be enough - doesn't need to be a scan in case you are wondering).

Hills are currently offering a Welcome Bonus of 'Bet £10 Get £30' in Free Bets but during the signup process, remember to put in the Promo Code H30. You then have to put on a £10 Win bet (not e/w) at 1/2 or better. You will then have added to your account 2 x £15 free bets.

Remember to read the William Hill terms and conditions as falling foul of these will invalidate your bonus. I have found this offer one of the most generous and straightforward of any of the betting firms.

Terms & Conditions: 18+. Play Safe. From 14:00 (UK time) on 14.04.23 until 17:15 (UK time) on 15.04.23. New customers signing up online only. Minimum £10/€10 stake on The Randox Grand National Steeple Chase race racecard market only. 1 x £10/€10 free bet. Free bet credited to account on 16.04.23. Free bet expires on 16 May 2023. 18+. UK and Ireland residents only. Further terms apply. #ad, GambleAware

Please make sure that you have your proof of identity and proof of address ready to avoid any hassles.

seymour biz

Please make sure that you have your proof of identity and proof of address ready to avoid any hassles. This is referred to as the KYC process. This means "Know your customer" and is part of the legal requirement for bookmakers to be granted an UK Gambling commission licence. While it may feel like a right pain to do so, it is to help make gambling online safer and to curb fraudulent activity.

You will be required to upload a digital photo of your passport or driving licence, and then a proof of address like a utility bill or a bank statement. Do not worry, they only want to see your home address to confirm it is really you, so you can black out any confidential information on other parts of the letter. You can either scan these documents or else take a photo of them with your smartphone.

Significant Terms & Conditions

  • For new customers only
  • You need to opt in to take part
  • Maximum of one bonus per customer
  • To opt in, place a bet of at least £10 or €10 (the qualifying bet), from your main balance, on William Hill Sportsbook
  • The maximum free bets are 2x £15 / €15
  • The maximum casino bonus is £10
  • Full T&Cs apply, 18+, GambleAware

Editors Note: Alternative betting sites with higher welcome bonus amounts

 2. Trustworthy Rating  

Licensing & Regulation

Can you trust William Hill?

  • Licensed by the UK Gambling Commission
  • Licensed by the Gibraltar Gambling Commission
  • Official partner of Tottenham Hotspur
  • Main sponsor of the Scottish Cup and the World Darts Championship

Full T&C's apply, 18+, GambleAware

As one of the oldest of bookmakers online William Hill trustworthiness is second to none. They are operated by WHG International and are registered in Gibraltar. They are then licensed and regulated in Great Britain by the Gambling Commission and a are further licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commission.

The company sponsors many of the top horseracing fixtures in the UK and besides these, they take great pride in being the Official Partner Of Tottenham Hotspur. Hills are also the main sponsors of the Scottish Cup and the World Darts Championship.

 3. Customer Service  

Options Available

Are they contactable?

  • Reachable through telephone, email and live chat
  • Friendly staff
  • Easy to navigate and find the services you need

Full T&C's apply, 18+, GambleAware

I have found customer support somewhat haphazard with some companies but this is not the case with William Hill. They have a message service which drops messages into my inbox periodically to let me know of any new offers available. Added to this, they have a Twitter account where you can tell the world and his wife of any problems you have with the account. 

However, their main contact for customer service can be found at the bottom of their list of sports covered on their homepage where it says Contact Us. I clicked on that and was then shown a box to ask a question and I put in “Can I use my account in France”, knowing full well I can’t. I was then given a list of answers which included one showing Country Restrictions.

If I was not satisfied with this and wished for further answers, I am then offered an e-mail template to send a message.

If you think that this is quite slow, you can click on Call Us and you will then be offered two choices, Queries on your Online Account and Queries for Shop Customer Service. The Online account section directs you to Hills Chat service which I have found excellent in the past. The Shop Queries provides you with a phone number along with operating times where you can actually speak to a person. All this sounds long-winded written down but it really isn’t. 

Hills screen is really easy to navigate and the services are easy to find.

 4. Markets  

Variety On Offer

What is their product offering like?

  • Broad range of sporting events
  • Popular sports arranged for easy access
  • Lesser known such as surfing and table tennis not covered

Full T&C's apply, 18+, GambleAware

William Hill may look somehow old-fashioned compared to some of the newer bookmakers in the market and while that may be the case, it in no way detracts from its simplicity to understand and ease of use. As can be expected from a company such as this, they cover a wealth of popular sports, including football, boxing, cricket, rugby and many more. However, they do not cover some of the lesser-known sports shown on other sites such as table tennis, surfing, cycling, etc.

william hill betting site design review 700

 5. Odds  

Value On Offer

What are the odds like at William Hill?

  • Matched market leaders in most cases
  • Good prices in some sports such as football
  •  Good odds generally with the exception of some outsider odds needing improvement

Full T&C's apply, 18+, GambleAware

I have always found Willian Hill to be quite conservative in their pricing of markets. They do not always offer the best odds on Oddschecker but neither are they the worst. 

I checked their prices for the Skybet Chase at Doncaster and while in most cases they equalled the best price on offer, in one case the second favourite, only Hills and Corals were half a point better than their nearest rivals. However, their pricing of the two outsiders was fully 5 points worse than most of their competitors and this seems to be the case on most occasions.

Turning to football, William Hills offered 33/1 for Newcastle to win 2-0 and 40/1 was readily available. They were best priced at 11/1 for Arsenal to draw 0-0 and similarly best priced 12/1 for Liverpool to win 3-1.
Overall, Hills comes out of comparison reasonably well except in the case of big outsiders where better odds can be found if you look around.

Don't forget William Hill best odds guaranteed, which means you always get the higher of either your fixed odds price taken or the SP, on both horse racing and greyhound racing. 

Editors Note: Alternative betting site with better rated odds

 6. In-Play Offering  

Bet on Live Events

Do they offer in-play betting?

  • Wide in-play market offering
  • Detailed schedule of the upcoming in-play matches
  • Clear statistics for playing games
  • Full guide for in-play betting rules

Full T&C's apply, 18+, GambleAware

William Hill offers in-play betting on all sports they cover with the odds being updated minute by minute. It is difficult to compare these prices as they change so frequently as you toggle between the sites but all in all, the prices seem to be on a par with other bookmakers.

 7. Regular Promotions  

Loyalty & VIP programs

Are there offers available for existing customers?

  • Regular promotions
  • Bonus Drop, Extra Places, Money Back Second, Scratch of the Day among others
  • Regular casino free spins

Full T&C's apply, 18+, GambleAware

Firstly, with my most used bet, the Lucky Fifteen, Hills will pay double the stake for one winner. This is not quite astonishing, but it is certainly better than some companies who only pay out at single stakes.

They have several other promotions that change on daily basis.

They have a Bonus Drop where you can win various prizes; I won 5 free spins on the slots, but unfortunately, the return was nil.

Hills regularly offer Extra Places on certain horse races. These are featured in the racing pages in newspapers. On their site, they have Money Back Second at certain meetings, usually up to £10.

Also, there is a the William Hill Scratch of the Day where enhancements are offered as well as Premier League Specials with enhanced odds. So, there is plenty on offer with their regular promotions.

 8. Deposit & Withdrawals  

Banking Options

Is There Fast Withdrawals?

  • Credit and Debit cards accepted
  • E-wallets such as PayPal and Skrill
  • Cash vouchers & pre paid cards
  • Fast withdrawal options- 3 days tops

Full T&C's apply, 18+, GambleAware

I used my debit card to deposit cash and it went in instantly. For the withdrawals, they took 2-3 days to land into my account.

Their Contact Us page has more details on this- you get all the questions you might have regarding deposits and withdrawals answered.

 9. Mobile Friendly  

Navigation on Smartphone

Is it easy to navigate on your mobile phone?

  • Bets placed on tablet and mobile during the review
  • Easy to navigate when searching for your favourite markets
  • Some regular promotions are unavailable on mobile

Full T&C's apply, 18+, GambleAware

I have found Hills to be highly mobile-friendly. Regarding my betting, with all the different multiple bets, it was easy to find and navigate on the website using my tablet. However, some of the regular promotions such as Scratch of the Day and Bonus Drop did not load properly and are unavailable on it.

 10. Live Streams  

Watch Online

Do they offer live streaming?

  • Livestreaming option available
  • Horse racing, greyhounds and soccer featured
  • All races covered whether you have placed a bet or not

Full T&C's apply, 18+, GambleAware

Live streaming is available on my tablet for several sports. My main interest is in soccer and horseracing and I regularly watch these on it. I am under the impression that they have upped their racing offerings and the streaming seems much improved with all the meetings covered whether you have a bet on a race or not.

Betting Diary - Our Real William Hill User Experience Report

Event - Doncaster and Dublin Festival at Leopardstown 

I started with a £30 pot and started my betting at the Saturday meeting at Doncaster with the Seymour Biz tips.

There were only two selections as Cheltenham was off and my William Hill account informed me of that. The two selections were Ask A Honey Bee and Canelo and I added Financial Outcome to make up a 50p Win Patent. Canelo ran well to be placed but that was as close as I got.

On the Hills site, depending on how many horses you enter, you click on Show Multiples and you are shown the types of bets for that number of horses, simple.

Next bet was Paul Kealy’s tips, which I was not confident about, so only wagered a 30p Patent. My scepticism was well-founded- another £2.10 down. I picked out three more, I fancied Cap Du Nord, Mercian Knight and TeesComponentsLass. This time in a 25p e/w Patent, easy to place an e/w bet, just click on the box at the side of the selection.

The first two were placed and Teescomponentlass was just beaten a length into fourth but a return at last, £1.99, would have been £7 if she had got third.

I then tried a small single on an outsider, 40p e/w on Fenny Brook, again very easy to place the bet. Unfortunately, the mare lost a shoe and finished down the field, I lost 80p.

I thought I would try some midweek racing and picked out a Lucky 15, again easy to place the bet, the selections were Red Lion Lad, Llantara, Oxwich Bay and Welsh Saint. I had a 20p Win bet, three were placed but not good enough and another £3 gone.

Up to now, I have laid down £13.40 for a return of £1.99, not good enough. And so to Saturday and again I picked out three of Seymour Biz bets as Wetherby was off. These were Kiltealy Briggs, Newtown Boy and Billy Bronco. None of them ran well in the heavy going and my 50p Patent was squashed into the Edinburgh mud.

Pricewise tips were Glan y Gors, Yala Enki and Calipso Collonges, so I put them in a 20p e/w Patent. Tom Segal was as bad as me and none were even placed. Another £2.80 gone and my pot is dwindling quickly. So, I tried Paul Kealy’s tips in a 20p Lucky 15, at least he had one winner. Alnadam priced at 10/3 due to Hill’s Best Odds Guaranteed so a return of £1.53.

Sunday was the second day of the big Dublin Festival at Leopardstown and this was well covered by Hills, including video of the races. I had two 20p e/w Patents, Blue Lord and Farclas were placed in one bet and returned £2.68.

My finale was on all the hot-pots in Ireland, Quilixios, Appreciate It, Monkfish and Brandy Lovein in a £2 accumulator. The first three won and Randy Love let me down running third. So my tally on one of the poorest fortnights I have had for some time was a layout of £30-30p and a return of £6.20, an 80% loss, an absolute shambles.

The William Hill site was as easy to use as it usually is and I had no problems finding my selections and the bets required. The returns, meagre as they were, were paid immediately and I was able to review my bets in the History section. Hills may not have the colourful graphics of some of its competitors but it is simple to navigate and I consider easy to understand for any new customer.

Seyzmour Biz Final Verdict

Overall Rating

Does our reviewer recommend this betting site?

  • The welcome bonus is straight forward to use, no big turnover requirements which is a big plus
  • Their customer support is very efficient, and lots of options
  • Lots of regular promotions for existing customers
  • Live streaming offering is one of the best for UK customers
  • Withdrawal times are fast

Terms & Conditions: #Ad - New customers using Promo code H30 only, Min £10/€10 stake,  min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after  settlement of first qualifying bet, free bets will expire 30 days after  the qualifying bet is placed, payment method/player/country restrictions apply. 18+, GambleAware

As I have used William Hill as my primary betting account for years, I may be biased with this review. However, I would not continue to use a site if I did not like it. For example, in my review of MansionBet, I just could not recommend it so I will say it like it is. As I mostly bet on football and horse racing and like to watch streaming on my tablet, the William Hill site just works perfectly to match my needs. The fact that they have lots of extra promotions for regular punters is the icing on the cake.

After doing my extensive review, I would definitely recommend William Hill to anyone that is new to online betting or punters looking for a new bookmaker.

Editors Note: Everytip's Overall Top Rated Online Betting Sites

Related Recommended Reviews